The Power of Emotional Advertising: Why It’s Crucial for Your Business

The Power of Emotional Advertising

Emotional advertising has a specific role to play in managing customers through your marketing and sales process to actually spending money with your business and promoting your business. To understand the vital role emotions play in advertising, we need to start by looking at the role marketing and sales play in business success. I like […]

Choosing The Right Business Strategy

Choosing the right business strategy

What Is A Business Strategy? A business strategy is the way your business is going to win business from your target customers in your specific business market. If you get it right, it is what you are remembered for. Some examples of well-known successful strategies are; Apple – using innovation and design to create premium […]

Strategies To Achieve Financial Health In Your Business

Strategies to achieve financial health in your business.

The difference between your business being financially healthy and just doing a few financial exercises is probably a nasty shock when you least expect it. Good personal health is defined as a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity. In many ways, the financial health […]

Is Your Real Value Invisible to Customers?

Five wooden star shapes on a wooden surface.

Your real value to customers is the specific solution that your business provides or the promise of benefit that a customer can expect you to deliver. It’s often referred to as your value proposition. Potential customers are bombarded with marketing messages from a huge range of businesses across every interest they have. To have an […]

6 Simple Tips to Help Your Business Grow

A young fern frond unfurling in a spiral shape.

In some ways, building a business is like building a bridge with Lego. Lots of little pieces that add up to something very substantial but if you miss one piece, it all falls to bits. In addition to the Lego challenges, building a business involves people, customers, suppliers, processes, and your money. So, it’s never […]

Could Your Business be 20% More Effective?

Detailed view of a complex gear system.

20% more time, 20% more income, 20% less costs, or even 20% more profits. You could be.  All you have to do is stop, look, understand, and do something about it. As individuals, we can all work more effectively. Banish interference, improve our skills to get better outcomes, use our time more effectively, and focus […]